To Unite-i-fize means to use the Internet to create community.
Today Team HUMANKIND finds, quite literally, in its hands and at its fingertips, the most powerful tool ever created --- the Internet --- a tool like humanity has never known before! Many older people who didn't grow up with the Internet are cynical about how it can be misused. And many young people, having grown up with it, take it for granted. But we must keep in mind that the Internet is only a tool, and like any tool it can be used for good or for ill. Since it is such powerful tool, the benefit or damage we can derive from it is huge. Team GRUNCH is using it to the great disadvantage of humanity. Team HUMANKIND can block that damage by playing [HOME game]. By Unite-i-fizing we can build formidable communities that Team GRUNCH cannot destroy.
Don Tapscott writes in his book 'WIKINOMICS: How Mass Collaboration Changes Everything': " for the first time we have one global, multimedia, affordable, many-to-many communication system and one growing consensus. Around the world there are collaborations occurring in which everyone from scientists to schoolchildren are mobilizing ... mass collaboration may turn out to be saving the planet, literally."
Team GRUNCH justifies its bad behavior by promoting Darwin's "the survival of the fittest" theory. They say it's natural for human beings to lookout only for themselves. But today more and more scientists are finding evidence that humans are hard-wired to collaborate and cooperate much more than they're wired to compete. Scientist Michael Tomasello, co-director of the Max Planck Institute of Evolutionary Anthropology, has found this to be true in his comparative studies of we humans and our nearest primate relatives, the other great apes.
According to Wikipedia, Tomasello has found that "the crucial difference between human cognition and that of other species is the ability to participate with others in collaborative activities with shared goals and intentions." Tomasello states that humans possess "a sense of 'we-ness', of cooperation, collaboration, shared goals and intentions."
The Internet enables us to apply this ability on a global scale.
Buckminster Fuller died at the age of 88 in 1983, just before the blossoming of the Internet. If he had lived to see the Internet, he probably would have been thrilled, for he certainly would have recognized its great potential.
And he certainly would not have written these words in 1982, the year before he died: "It seems an almost hopeless matter to adequately inform humanity that from now on, for the first time in history, it does not have to be 'you or me' - there is now enough for 'both' - and to convince humanity of this fact in time to permit it to exercise its option and save itself."
By Unite-i-fizing, by using the Internet to create community, we'll be able to "adequately inform humanity." And by playing [HOME game] humanity will be able to realize the hope of Bucky: "to reorient world affairs in such a manner as to realize a sustainable high standard of living for all."
And who knows? ... maybe someday we'll be able to murmerate like these starlings.